Programmed RTB

Programmatic advertising or programmatic buying is a technological and intelligent way of online advertising, as advertisers bid so that ads are shown only to users with a specific segmentation or even a specific target audience profile.

This allows ads to be shown to the associated person.

In the program we can highlight:

RTB

In a programmatic context, RTB is a series of online advertising that focuses on display, video or audio campaigns, which, thanks to big data and real-time information from the user about each visit, allows the website to pay us, not pay. fixed price per thousand impressions, pay for each impression based on a real-time auction between different advertisers and adjust the price to the actual value.

Native Advertising or Native Advertising

Native advertising is one of the least intrusive digital communication tools available for running paid advertising campaigns, as these ads are integrated into the medium in which they appear, maintaining a similar aspect for a more natural user experience.

Native ads can often look like recommended content from the same website where they appear.

Retargeting – Remarketing

Retargeting, also known as remarketing, is one of the most recommended paid media actions for investment campaign goals. The purpose of retargeting is to attract potential leads or potential customers who have visited our website or e-commerce but have not reached the ultimate conversion goal. With this online advertising strategy, we can influence users who have visited the web before and “follow” them until they meet the goal we set.