Technological Advice

Digital transformation is nothing more or less than adapting our businesses to the technological revolution in which we are immersed. It is happening in all areas, in fact we all have phones with computing capabilities, TVs with Wi-Fi, browsers, self-driving cars, etc. But it seems that at a personal level we expect better, at a business level it costs a lot more to implement, although it is true that other factors are also at work.

Aiming for digital transformation

It fails to take into account that in this globalised world, where competition is growing disproportionately and the market is changing, it is important to be both competitive and quick to adapt to customer tastes and needs.

To achieve this, it is essential to introduce technology that improves our internal processes, that automates operations, that eliminates duplication and errors, that ultimately reduces costs, improves production and increases the speed at which our products and services reach our customers.

Combining technology and marketing

Let’s not forget that digital transformation is linked to a well-defined marketing strategy , which allows us to define precisely the direction in which the company wants to evolve, and to be responsible for communicating improvements both internally and externally to our customers, as well as the image we project abroad through social networks, the web, advertising, etc.

Technology differentiation tool

Finally, add to this that the aim of this digital transformation is not only to streamline the organisation and reduce costs, but also to provide the company with the tools to enable our customers to better engage with us, so that their perception of our company is improved and therefore, for as long as we are a differentiator from our competition. In addition, and very importantly, we ensure that all levels of our business always have the information they need to facilitate decision making, both at management level and in terms of their accountability to each department of the business.

This is precisely the function of Syscloud OÜ, to help companies, always advising from an impartial, external and professional point of view in terms of technology, marketing and strategy, looking for the best solution at the best price.